We've been doing a series lately with a focus on launching products, creating urgency, and selling without discounts.

One of the 4 ways I shared in the last episode to create urgency in sales is adding bonuses.

Bonuses are a way to add value to your product to incentivize people to buy. This is in contrast to discounting. Rather than subtracting from the price, we're adding to the product.

In order for bonuses to work effectively, you need to make sure they are related to your product. If you're selling an online course, the bonuses you offer should enhance the value of the course and relate to the same subject.

In this episode, I give you 5 ideas for bonuses you can add to your online course to increase sales.