Rushford Lee has spent over 25 years as a branding and marketing creator. During that time, he and his team have developed the most remarkable branding tool I've seen in my 44 years in the marketing space. It's called a Branding and Marketing Playbook, and it can protect any company from "message drift", and the latest bright idea from some marketing genius. Rushford has designed hundreds of brands, but his most noteworthy achievement in my view is this Playbook. If your company is ready to lock in your marketing strategies and brand equity, you've gotta meet Rushford.

Lessons from Experienced Entrepreneurs - Timely Topics - Authentic Learning