This week on the show, Leo Ebbert from Exact Click Digital joins me to talk about ROAS. ROAS is typically the number one KPI that gets reported on but most e-commerce brands don’t even know what ROAS they need in order to be profitable. Sure, higher ROAS is always better, but it’s essential to understand what you can afford to pay for a customer because the marketing dollars you spend today should be an investment for future growth.