01:34 - Matt Ronge Introduction

• Twitter
• GitHub
• Blog
• Astro HQ
• Astropad
  • @astropadapp

01:54 - Launching Astropad

• Wacom Tablets

05:10 - Being Unique (Unique Selling Proposition)

• Clear
• Sparrow => Gmail

10:05 - Launch Sequence

• Press Contacts
• Videos, Demos
• Elevator Pitch, Press Kit
• Engage on Social Media

12:34 - Approaching the Press 14:31 - Marketing Towards Non-Press Members (Influencers) 16:14 - Launch Day

• App-Store Purchase
• Trial

20:51 - Learning to Launch

• The Burned-Out Blogger's Guide to PR by Jason Kincaid

22:05 - Marketing: Messaging/Communication/Packaging 25:36 - The Technical Story Behind Astropad

• TCP (Transmission Control Protocol)
• Optimization & Latency
• Fluctuations in WiFi

32:02 - Marketing After a Launch 34:16 - Splitting Responsibilities 35:42 - Niche Down

• ForeFlight

Picks Script use for teams for gender neutral environments (Jaim)
KanbanFlow (Chuck)
HandBrake (Chuck)
Hire Chuck for training! Email [email protected]
Rails Testing Coach (Chuck)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Matt)
Computer Networks by Andrew S. Tanenbaum (Matt)
Findings (Matt)