Devchat.tv Episode Roundup

113 iPS Launching an App in the App Store with Matt Ronge

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01:34 - Matt Ronge Introduction

  • Twitter
  • GitHub
  • Blog
  • Astro HQ
  • Astropad
    • @astropadapp

      • 01:54 - Launching Astropad

      • Wacom Tablets

        • 05:10 - Being Unique (Unique Selling Proposition)

        • Clear
        • Sparrow => Gmail

          • 10:05 - Launch Sequence

          • Press Contacts
          • Videos, Demos
          • Elevator Pitch, Press Kit
          • Engage on Social Media

            • 12:34 - Approaching the Press

            14:31 - Marketing Towards Non-Press Members (Influencers)

            16:14 - Launch Day

            • App-Store Purchase
            • Trial

              • 20:51 - Learning to Launch

              • The Burned-Out Blogger's Guide to PR by Jason Kincaid

                • 22:05 - Marketing: Messaging/Communication/Packaging

                25:36 - The Technical Story Behind Astropad

                • TCP (Transmission Control Protocol)
                • Optimization & Latency
                • Fluctuations in WiFi

                  • 32:02 - Marketing After a Launch

                  34:16 - Splitting Responsibilities

                  35:42 - Niche Down

                  • ForeFlight

                    • Picks

                    Script use for teams for gender neutral environments (Jaim)

                    KanbanFlow (Chuck)
                    HandBrake (Chuck)
                    Hire Chuck for training! Email [email protected]
                    Rails Testing Coach (Chuck)
                    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Matt)
                    Computer Networks by Andrew S. Tanenbaum (Matt)
                    Findings (Matt)

                    ...more
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