Cultivate love? It's not an esoteric thing, and we can honestly say so because we swiped that phrase directly from Fast Company. We owe this podder to our favorite business publication for giving us this idea for an episode.

How Brands Cultivate Love

In the Fast Company story, three brands were interviewed. On today's show, we talk about two of them -- Casper and Soul Cycle. And, John Gregory Olson, co-host, shares his favorite story about Dutch Bros. cultivating love for its brand, too.

When you listen, and it doesn't matter how large your brand truly is, you can get basic heart core ideas for how your brand can cultivate love every day with all of your audiences.

Maybe you've heard of Casper? The mattress company you buy online from? Its website is extraordinary with such transparency and reviews flowing in by the day. It has a majority of 5-star reviews and tons of YouTube videos documenting the unpacking procedure. How does Casper cultivate love for its disruptive brand? You gotta take a listen to find out!

On the other side of sleep is exercise. Soul Cycle is all about the customer engagement and giving fitness instructors freedom within framework. We love that. The entrepreneurial spirit squared; each experience on the spinning cycle is different, up to the fitness instructor yet still conforming to company values.

There's a ton of discussion, too, about company values, so when you listen do recall the values you put on your employees and the heart core of your company, too.

This is The Heart of Marketing with Jayme Soulati and John Gregory Olson.