Since about 2004 or 2005, when the Edison Research folks started to do survey studies on the consumption of podcasts. There is a perception that there was a gap in popularity of podcasting in the middle part of the last decade, in the 2008 timeframe or so. 2009, there was a little bit of a dip in press coverage really. It was more around the hype. That was about the time when YouTube and Twitter and Facebook were starting to hit their stride.