Keeping up with the modern trends can be an arduous task with great reward. Staying in business requires knowing your market and adjusting as things change over time.

On the other side of the coin is the idea of remaining consistent with your brand over the years. You’ve established yourself, you know what you’re about, and you’ve established solid patterns and systems.

How do you balance staying relevant with your target market while not compromising on what your brand is built on?

On today’s show we’ll talk about how to balance the natural evolution of a brand with remaining consistent to your core audience.