2010: David Mathison’s book, "Be The Media," is a perfect companion bookend for Guy Kawasaki’s most recent book, "Reality Check." Together, these are 3 pounds, 13 ounces of paper you really should own and study.

1132 David Mathison, author, "Be The Media" 2010

What is Mr. Media® Interviews? The curiosity of Terry Gross, the skepticism of John Oliver, the unpredictability of Howard Stern, and, on occasion, the zen of Jon Stewart! Since February 2007, more than 1,300 exclusive Hollywood, celebrity, pop culture video and audio podcast and print interviews by Mr. Media®, a.k.a., Bob Andelman, with newsmakers in TV, radio, movies, music, magazines, newspapers, books, websites, social media, politics, sports, graphic novels, and comics!

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1132 David Mathison, author, "Be The Media" 2010

1132 David Mathison, author, "Be The Media" 2010