# **Summary:**
In Episode #114 Ari interviews Mark Alexander, CEO of [ARX Fit](http://arxfit.com/) the company behind a new, eCentric-focused fitness technology. During their conversation, Ari and Mark discuss in great detail the science and tech behind_ARX_ as well as the common oversights of entrepreneurs entrenched in the day-to-day of their business.
**Time Stamped Show Notes:**
- 23:04 – Introduction of [Mark Alexander](http://arxfit.com/about-arx/), CEO of _AXR Fit _podcast