We have multiply wants so there are multiply voices business share in to amplify their positioning when they market to brand our lives. When the ”share of voice” marketers presuppose, becomes a conversation about the form of life there is a share in one voice, that is beyond the asset business presuppose. This voice raised in chorus through the product return of the consumer commands beyond the want otherwise attributed. There is a difference that cannot be reconciled. this is post consumer branding, to unmarket life.