In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t. If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and the rest—this episode is for you.

I break down how to choose your best-fit platform and create a strategy that actually works with your energy, your time, and the way you naturally like to connect. Whether you're just starting out or ready to reset your content strategy, I’ll walk you through how to choose your linchpin—your one content hub that everything else flows from. We’re talking clarity, consistency, and connection—minus the burnout.

🎧 Episode Timeline & Highlights

[0:00] - Why trying to be everywhere all at once is making your marketing harder, not better
[1:40] - The myth of “more platforms = more success”—and why it’s not true in 2025
[3:00] - How Instagram has evolved: quality over quantity (and no, you don’t have to post daily)
[5:10] - What I mean by a “linchpin” platform and why you need one
[6:55] - Building trust through consistency (yes, even if it’s just one email a week!)
[9:20] - Real examples of how to repurpose one piece of content across multiple platforms
[10:45] - Signs you’re on the wrong platform and why it’s OK to hit pause
[12:30] - Joy-driven marketing: how to find what platform feels good for you
[14:15] - Why choosing just one platform might actually help you grow faster
[15:45] - Creating content that connects instead of just adding to the noise
[18:10] - How to grow your business one human at a time—with clarity and confidence

• Book: No One Wants to Buy Your Stuff: How to Stand Out in a Busy Online World – available now on Amazon

• Related Episode: Want to dive deeper into email marketing? Listen episode 110 all about creating a rhythm with your email marketing

• Email Me: [email protected] – Let me know how your marketing is feeling and if you’re ready to simplify

• Waitlist: One Amazing Ad – Join the waitlist for my ad coaching program