As a regular listener to The Big Idea podcast, you already know that The Agora companies operate in a unique space. We are mostly financial and health publishers that specialize in direct response. Understandably, the niche market that we’ve created for ourselves also takes our requirement efforts to a completely new level.

Following on from last week’s episode, Brian York and Grant Perry speak with Jennifer DiFolco, the manager of Talent Acquisition. Over the years, Jennifer has seen The Agora companies grow into a global enterprise that often searches for talented candidates that have that “special something” that we are looking for… It’s not always an easy find.

So, what does it take to be a really successful direct response marketer with The Agora Companies? Or a copywriter? Or an editor? Or even a front-end developer? To find out, tune into today’s The Big Idea podcast.