It's not about pushing a product, but about empowering the buyer, addressing their core concerns, and building a lasting relationship. By truly listening and aligning solutions with the buyer's needs, sales professionals can foster trust, ensure repeat business, and create advocates within the client's organization. This approach moves beyond a transactional relationship to a meaningful, long-term partnership, proving beneficial for both the buyer and the seller.

What you'll learn:

• Understanding and addressing buyer concerns
• Building long-term relationships with buyers
• Navigating the intricacies of technical sales
• Recommendations for personal and professional development
• The importance of effective communication in sales

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Free offer for listeners of the Full Funnel Freedom Podcast.

It's incredibly frustrating as sales leaders when our sellers get a deal almost across the finish line, but can't quite push it to the finish, even though they've promised us that it's coming in real soon.

We are offering a Free white paper on Three ways to get those sales across the line.

To get this free, insightful report, visit us at fullfunnelfreedom.com/sputter

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Resources:

Harvard Business Review Books

• Full Funnel Freedom https://fullfunnelfreedom.com

• Sandler on Instagram https://www.instagram.com/sandler_yyc/ 

• Sandler in Calgary - www.hamish.sandler.com/howtosandler

• Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/

• Sponsorship or guest inquiries - [email protected]