If you are a lash artist, or in the beauty industry in general, you've probably heard the term "charge your worth." It is thrown around in our industry so frequently, but does anyone know what it actually means? If you're new does it mean that you have to charge cheap prices? If you've been doing it 5 years less than the lash artist next door, do your prices have to be ten dollars lower than hers in order to stay competitive? There are huuuuuge misconceptions around this phrase, and a lot of them can be extremely disempowering. In this episode, I will discuss what "charging your worth" really means, and why I think it is actually kind of BS!