Contractor Growth Network

#115: Sales Objection: "You're Too Expensive"


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In the land of contractor sales objections, there is one objection that stands above the rest. "You're too expensive." You've heard it a million times. Whether it's the slow no or straight up, they have a problem with spending that kind of money on a kitchen instead of a really nice car. There are three reasons that people have a problem with your price, and Logan is going to break those down for you in this episode!

In this episode, we talk about…

  • The problem with being too expensive to homeowners
  • Comparing your service to other things at the same price point
  • Recognizing your real competition at your price point
  • Making the buying process as easy as possible on the customer
  • When there is not enough pain for someone to move forward

Links to resources:

Comment "Contractor sales objections" below!

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Contractor Growth NetworkBy Logan Shinholser