In another no frills episode Mike shares the key shifts made inside his clients businesses to generate $40m in sales this year.  In many organizations the simple and effective thing we do well becomes boring and we feel the need to innovate away. Mike's clients had some of this but also a few structural opportunites to increase efficiency and specificity in their outreach.  Take a listen to gather top tips that Mike has used to help his clients generate over $500m in sales.  As always you can reach out here: