Josh sits down with AfterShokz CMO Kim Fassetta. AfterShokz is a brand creating open ear headphone company. Open ear headphones? That’s right, headphones you can enjoy without even plugging into your ears. AfterShokz creates headphones unlike any you’ve ever seen before. Instead of having music injected into your ears, transducers rest on cheekbones and leaving your ears open to hear your surroundings via their patented bone conduction technology (perfect for those engaging in outdoor sports where there may be a few other participants in your vicinity. Kim, originally helping to start the brand in 2012 as a publicist has become much more involved over the years and is now responsible for heading out the sales and marketing for all North America. Having an intimate perspective on the growth and humble beginnings of this game-changing product, we’re THRILLED to have the chance to sit down and pick her brain on the development of such a unique product. Focusing on steady, organic, and slow growth on a  grassroots level, this sound wave generating up and comer is delivering a completely new headphone option with no other headphones like it on the market.