In this episode of OFFBounds, Paula Macaggi sits down with Nigel Oddy, CEO of American Golf, to unpack what it really takes to turn around a retail business. With more than four decades in the industry and multiple CEO roles behind him, Nigel shares how he approached a company that had lost direction post-COVID, facing overstock, cash pressure, and declining performance. Instead of overcomplicating the strategy, he focused on people, clarity, and a simple vision that the entire organization could align behind.

The conversation goes beyond the numbers and into the realities of execution. Nigel explains how to diagnose a business from the inside out, why most transformations fail in the early stages, and how customer experience becomes a true differentiator when done right. From retraining store teams to reduce customer intimidation to building a one-stop shop model supported by services and technology, this episode offers practical insights for retail leaders navigating growth, change, or turnaround situations.