What makes someone stop scrolling and actually connect with a brand on social media?

In this episode of The Corporate Dropout, Rachael sits down with Jordan Schoonover to talk about building brand personality in a crowded social media feed. They break down why showing up human matters more than polished perfection, and how brands can stand out by being clear, consistent, and authentic.

Rachael shares how to define a brand persona, what it really means to humanize your brand online, and why behind-the-scenes and user-generated content often outperform overly curated posts. They also discuss the role of organic social media versus paid advertising, when each makes sense, and how brands can think about AI without losing trust or credibility.

If you're tired of your content feeling forgettable or disconnected from who you actually are as a brand, this episode will help you clarify your voice and show up with more intention.

To learn more, visit the show notes.