Post crisis, buyers are taking more time, involving more decision makers, more stressed and risk averse. As a result, you may have to rethink and adjust your negotiating tactics to stop the discounting and achieve desired results.

To explore these changes and get the best advice, we interviewed Ron Hubsher, the CEO of the Sales Optimization Group, an international sales and sales negotiation consulting and training organization, and author of the book “Closing Time: The 7 Immutable Laws of Sales Negotiation”.

https://www.linkedin.com/in/ronhubsher/

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