Want to create LinkedIn posts that get noticed and spark discussions? In this special episode of my Down Under Series, LinkedIn expert Lynnaire Johnston shares her tips for crafting compelling content that engages your audience. We discuss everything from using a variety of formats to adding personality through footers and postscripts to speaking authentically from experience. Lynnaire Johnston is a LinkedIn expert, strategist, and content marketer based in New Zealand. She helps individuals and businesses maximize their success on LinkedIn through her creative content, training, and consulting.