Do you want to know the biggest mistake people make when advertising stuff?

Here it is: People promote what they want to sell.

"Wtf are you talking about Diego?"

Aren't you supposed to promote what you want to sell?

Well... that's the obvious thing to do.

The smart thing to do is to promote a very very low risk offer for you audience aka a lead magnet.

If you promote a free thing on the internet you'll have a better response from your audience (and you'll build your list).

After you promote your free stuff you can add upsells and those upsells are exactly what you want to sell in first place, but you can't show it right away (unless is a very very warm audience).

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