Alex Vonderhaar is the CEO and Founder of Hidden Falls Media – His team focuses on bridging neuroscience and digital marketing.  Alex believes that success is a long journey that begins with a decision to take all of our strength, courage, faith, tenacity and to fearlessly take that first step forward knowing that you cannot and will not fail. Alex lives by the zero option mentality.

we chat about what is and makes up a zero option mentality, What is it and how got into neuroscience and utilizing movements until they become natural habits.