In episode #115, Bill Stepec from Ontario Racquet Club briefly mentioned "The Buyer's Journey." In this episode, Roger and Jim break down the Buyer's Journey (aka the Customer Journey) and explain how it might apply to bringing new members into your club.

In episode #115, Bill Stepec from Ontario Racquet Club briefly mentioned "The Buyer's Journey." In this episode, Roger and Jim break down the Buyer's Journey (aka the Customer Journey) and explain how it might apply to bringing new members into your club.

116 - What's Happening Inside Your Customer's Head

“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” <a href="https://www.linkedin.com/in/jim-hope-ccm-cce-5636b314/" rel="noopener noreferrer" target="_blank">Jim Hope, CCM CCE</a> (COO of the Derrick Golf &amp; Winter Club in Edmonton, Alberta, Canada) and <a href="https://www.linkedin.com/in/roger-kingkade-offcourse-golf/" rel="noopener noreferrer" target="_blank">Roger Kingkade</a> (Co-Founder &amp; CMO - <a href="https://offcourse.golf" rel="noopener noreferrer" target="_blank">Offcourse Golf</a>) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company. <hr>

Business

Marketing

Management

“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” Jim Hope, CCM CCE (COO of the Derrick Golf & Winter Club in Edmonton, Alberta, Canada) and Roger Kingkade (Co-Founder & CMO - Offcourse Golf) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company.

“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” <a href="https://www.linkedin.com/in/jim-hope-ccm-cce-5636b314/" rel="noopener noreferrer">Jim Hope, CCM CCE</a> (COO of the Derrick Golf &amp; Winter Club in Edmonton, Alberta, Canada) and <a href="https://www.linkedin.com/in/roger-kingkade-offcourse-golf/" rel="noopener noreferrer">Roger Kingkade</a> (Co-Founder &amp; CMO - <a href="https://offcourse.golf" rel="noopener noreferrer">Offcourse Golf</a>) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company.

Share 116 - What's Happening Inside Your Customer's Head

Sign up to save your podcasts

116 - What's Happening Inside Your Customer's Head

116 - What's Happening Inside Your Customer's Head