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117 - Creating a Unique Brand Beyond CrossFit with LJ Regine
2 years ago, LJ Regine was living in Virginia and applied to be a coach at CrossFit Palm Beach. Through that process of looking for his dream coaching job, LJ realized he wanted to be more than a coach, and 6 months later opened RoxFire Fitness in Ft Lauderdale, FL.
What started as just another CrossFit gym, has evolved into his own unique brand built around the idea of becoming your own superhero.
This episode dives into LJ's journey from coach to gym owner, and discusses the shifts that transformed RoxFire Fitness from just another CrossFit affiliate into a stand-alone brand.
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By Andrew Frezza
5
3838 ratings
2 years ago, LJ Regine was living in Virginia and applied to be a coach at CrossFit Palm Beach. Through that process of looking for his dream coaching job, LJ realized he wanted to be more than a coach, and 6 months later opened RoxFire Fitness in Ft Lauderdale, FL.
What started as just another CrossFit gym, has evolved into his own unique brand built around the idea of becoming your own superhero.
This episode dives into LJ's journey from coach to gym owner, and discusses the shifts that transformed RoxFire Fitness from just another CrossFit affiliate into a stand-alone brand.