The work being done by Nudie Jeans to make everything about their denim transparent and responsible - dare we say: the way it should be - is worth a closer look. Our interview with Sustainability Manager, Sandya Lang, shows the lengths they go to, the accountability and initiative they've taken, and sets a high-water mark for what actually sustainable brands should be doing. Nudie's denim has been a cult favorite for two decades and with ethical leadership like theirs blazing a path forward, they show no signs of slowing.