“You have to make it easy for other people to communicate the transformation. Not for you to communicate it for other people.” - Giovanni Marsico

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Thanks to social media, we have the opportunity to engage with audiences before, during, and after events. When we do this, the in-person experience becomes something entirely different for the viewer: it’s the beginning of a performance. Because audience members participated in the conversation online, they feel like a contributor to the show—a member of the tribe.

On today’s episode of Steal the Show, Giovanni Marsico speaks to us about how to build a following. Giovanni—a talent scout, curator, and connector of superheroes—is the founder of Archangel: a private membership community of mission-driven entrepreneurs that are making the world a better place through purpose-driven entrepreneurship and philanthropy.

Listen to this episode to hear Giovanni’s insights on keeping focus while building a tribe for your personal speaking brand.

You can attend Giovanni’s Archangel Summit 2018 here

“When you control your body, voice, and mind in high-stakes situations, then you feel powerful and capable.” - Michael Port

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Steal The Points

• Ask yourself how your paradigm would change if you had to deliver results before you got paid.
• Simultaneously build a tribe and solve a problem.
• Keep your eyes on the big picture by maintaining a wide shot on the landscape.
• Focus on the larger movement and mission of the event and how attendees will change the world after attending.
• Be cautious when structuring a company growth strategy under affiliate marketing