How to get more 1:1 clients

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In Q1 and Q2 my FitsPRO’s and 1:1 biz clients have had great success with securing more 1:1 roster spots.

It’s something that is likely needed if you’re starting or growing in the online space of health and fitness. We typically start with a 1:1 offer because of a few things, which I’ve mentioned before:

* 1:1 is often the highest ticket offer - meaning we can secure solid income from the get go* It requires a smaller audience size - you can only take on so many 1:1 clients. Let’s say you need to fill 10 spots. That’s probably easier, even at a higher price point, with an audience of 300 people in comparison to filling 100 20 day challenge spots. You see?* 1:1 allows us to refine our processes - both in the onboarding and marketing space, as well as the actual process we want our clients through.* Lastly, 1:1 allows us to get great testimonies and feedback.* And bonus - gaining experience with our 1:1 ideal clients, allows us to see what gaps need to be filled, and who those gaps are for. So that, when the time comes to scale, we can create supporting offers. Or, of course, you can simply hire more coaches and fill more 1:1 spots. Or both.

So, there are some reasons that we typically start with 1:1 training in the online space before creating courses, or group programs. Though, nothing is required. As always.

Now we answer the question of how you actually FILL these 1:1 spots.

For some context, I am not speaking in terms of a hard open and close launch. You’ve opened 1:1 spots, and you’re consistently trying to bring in more applicants. That’s the scenario I am referring to throughout this episode. Okay? Picture painted.

First off, this assumes you have a landing page with an application in place - this application obviously needs to make clear to you if this person is a good fit for 1:1. That’s up to you and the questions you ask.

You can then schedule a sales call, or skip the sales call, send a contract, they pay and sign up.

With the latter, I often think a proper sales page is needed - sales pages simply cover what is often covered in a sales call, right? Who it’s for, how you function, your philosophy, the result, expectations, etc - all to figure out if it’s a good fit for the prospect client.

Once all of this in place, let’s get more clients.

It is my belief that if your roster isn’t full, it’s your fault.

Meaning - you either aren’t selling enough, you’re selling in the wrong place, your messaging is off, or a combination of these three. This is just my belief, take it for what it’s worth.

Thus, we fill more spots through:-Selling more often-Polling your audience-Making it easy & clear for the client

Let’s break these down.

Selling more often.

With my 1:1 biz clients, this always comes as a silly surprise. Not always, but more often than not, when we schedule their sales frequency (2-3 times per week at least), the applications start rolling in. Go figure.

We can’t expect applications every time you...