Leslie Greenwood is the founder and CEO of Chief Evangelist Consulting, a company that helps businesses and communities build and revamp their communities. She is also the co-founder of Wednesday Women, a platform that features and amplifies the profiles of women leaders.

In this episode of Revenue Today, Leslie Greenwood joins Jared Robin to discuss the power of unscalable activities in go-to-market strategies. She debunks the myth that everything needs to be scalable and shares examples of unscalable tactics that have had tremendous success. Leslie emphasizes the importance of human connection and intentionality in building relationships and creating evangelists. She also highlights the need for a holistic view of the community beyond demand gen and customer success.

KEY TAKEAWAYS

• Not everything needs to be scalable; unscalable activities can have a significant impact on building relationships and creating evangelists.
• Personalized gestures, such as sending gifts or acknowledging life moments, can turn customers into evangelists who promote your brand.
• Identifying internal evangelists, leveraging product usage data, and listening to customer feedback can help identify potential evangelists.
• Benchmarking referral data and tracking social mentions can provide insights into the impact of unscalable activities.
• The future of the community is promising, with a growing focus on strategy, intentionality, and creating meaningful connections.

QUOTES

• "Not everything needs to be scalable. We don't need to talk about scalability before even trying something." - Leslie Greenwood
• "We would find little nuggets about people, send them a t-shirt or a bottle of wine. Totally not scalable, but it drove so much business." - Leslie Greenwood
• "Creating evangelists is like a brand. It's going to take a while, but if you start there, you can see incremental improvements over time." - Leslie Greenwood
• "The human connection and being intentional are key in building relationships and creating evangelists." - Leslie Greenwood

Connect with Leslie in the link below:

• LinkedIn: https://www.linkedin.com/in/leslie-greenwood/

Ways to tune in:

• Amazon Music: https://music.amazon.com/podcasts/40b665df-1a4f-455a-a514-ef599fd1a106
• Apple Podcast: https://podcasts.apple.com/us/podcast/revenue-today/id1626063261
• Spotify: https://open.spotify.com/show/38z3wZIAcpoAYF5LQ65xON
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZXRvZGF5LmxpdmUvZmVlZC54bWw
• YouTube: https://youtu.be/6KEho9RSaHs