The Intentional Disruption Podcast, hosted by Mike Demo, explores a wide range of topics with a focus on personal growth, marketing strategies, and business insights.  In this episode, Mike discusses the lessons he learned from the book "The Choice Factory" by Richardson. He emphasizes the importance of understanding human behavior and leveraging the primitive brain to influence decision-making. Mike shares his unorthodox approach to marketing, highlighting the power of authenticity and imperfections in connecting with audiences. He also reflects on his own fallibility and the importance of understanding the psychology of the people he works with.   Connect with Mike here: