Pattern of Purpose

117: Personal Branding Lessons From A Cultural Curator // Earlecia Richelle


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Earlecia Richelle never had a roadmap for her career. While fashion has always been her north star, it’s been integrated in her work in unexpected ways, taking her across the globe as a stylist, mixologist, and national brand ambassador.

On today’s episode Earlecia shares what top brands are doing well that corporate and personal brands skip over—connecting your brand to your consumer’s lifestyle, narrowing in, and creating an aspirational aesthetic.

With a personality as bold as her wardrobe (you must follow her on IG), Earlecia shares:

  • How she followed her internal spark even when there was no model for what her varied interests could lead to,
  • Being unapologetic about pricing,
  • Why luxury isn’t as much about price as we think it is, and
  • How you must experience life fully if you’re going to inspire others through your work.

Be sure to sign up to attend the final podcast recording. Bring your questions and experiences moving through transitions and turning points.

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Pattern of PurposeBy Kim Wensel