By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general. But what happens when startups hit the rut? What considerations must be fulfilled to change tack and reboot the system? 

And does DIY Video Program qualify as a startup?

 In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Ross McKay (Director of Yonder), to discuss about how rebooting startup works, why it's important to find the product market fit and how he's adopting the DIY Video Program into his system. Ross gets candid about his perception towards videos and need for coaching, and adopting a video first mindset to ease the transition in using video communication with confidence. He provides insights to startups with product solution similar to the DIY Video Program that not only provides the necessary technology, but also the practical use of videos in business through coaching and online courses in video marketing. 

FOLLOW ROSS MCKAY or check out Yonder. 

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe.