Aisha Grigsby takes Michael on a tour of the rice export markets she manages for USA Rice. It's a deep dive into dynamic marketing strategies in Mexico, Central America, South America, Haiti, and Canada. She talks about VR games, chef influencers, consumer preferences, data insights and more. With special guest: Asiha Grigsby, USA Rice Hosted by: Michael Klein

Aisha Grigsby takes Michael on a tour of the rice export markets she manages for USA Rice. It's a deep dive into dynamic marketing strategies in Mexico, Central America, South America, Haiti, and Canada. She talks about VR games, chef influencers, consumer preferences, data insights and more. With special guest: Asiha Grigsby, USA Rice Hosted by: Michael Klein

#118 Checking in on the Western Hemisphere

During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users.

Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice. Whether you're a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.

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During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users. Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice. Whether you're a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.

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#118 Checking in on the Western Hemisphere

#118 Checking in on the Western Hemisphere