Digital Recruiter Podcast

#118- Danny Rosenthal on Niching Down & Smart Automation


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*Episode Summary*
Danny Rosenthal didn’t plan on becoming a recruiter. His career started on stage as a full-time musician, writing songs, touring, and even landing music on TV and in film. But after parting ways with his band, Danny pivoted into an entirely different world: childcare. What began as becoming a nanny turned into launching his own nanny agency and eventually stepping fully into recruiting.
In this episode of the Digital Recruiter Podcast, host Clark Wilcox sits down with Danny, now Director of Community Partnerships at EngineHire, to unpack that unconventional journey and what it taught him about business, niching down, and building systems that actually support growth. Danny shares how learning from other agency owners helped him avoid costly mistakes early on, why trust and education are everything in the nanny placement space, and how owning your niche can unlock unexpected opportunities (including a TV show pitch about male nannies).
The conversation then shifts into automation and tech. From his vantage point inside EngineHire, Danny sees where agencies stall out. Most aren’t lacking effort. They’re overcomplicating systems or failing to automate the simple things that drive revenue. He breaks down the power of basic status-based follow-ups, abandoned application reminders, and the one automated check-in email that produced some of his highest response rates. For recruiters looking to simplify, systemize, and scale without losing the human element, this episode is packed with practical insight.
*Highlights*
00:00 - Welcome & how LinkedIn sparked the conversation
02:00 - Danny’s music career and unexpected pivot
05:00 - What bands, money, and commission splits have in common
07:00 - From nanny to agency owner
11:00 - Recruiting in childcare and educating clients
14:00 - Why owning your niche creates opportunity
20:00 - Transitioning from agency owner to EngineHire
22:00 - The automation mistakes most agencies make
24:00 - The simple follow-up email that gets massive replies
33:00 - Stop overbuilding systems and start building revenue
35:00 - Life advice: transparency and standing behind decisions
*Danny’s Bio*
Danny Rosenthal is the Director of Community Partnerships at EngineHire, an all-in-one ATS, CRM, payroll, and scheduling platform built primarily for care-based staffing industries including nanny agencies, home care, and medical staffing.
Before joining EngineHire, Danny founded and operated his own nanny agency after transitioning from a full-time career in music, where he toured, wrote songs featured in TV and film, and worked alongside artists like Kenny Loggins and Gary Wright. His firsthand experience as both a recruiter and agency owner gives him a practical, operator-level perspective on automation, systems, and building sustainable staffing businesses.
Today, Danny works closely with agency owners to help them streamline operations, implement smart automation, and avoid the common pitfalls that stall growth.
Connect with Danny on LinkedIn at https://www.linkedin.com/in/dannyjosephrosenthal/ or learn more at https://enginehire.io
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Digital Recruiter PodcastBy Digital Recruiter

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