In his new book, Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance, Alex Hutchinson tries to synthesize to wave of recent research on how the mind and body control human performance. In the end, he writes, the competing theories all come down to effort. Effort is what matters. On this week's episode we discuss his book, how effort can be trained, and great examples of some of these theories in practice. For more information on this topic, read the complete show notes at: http://www.hmmrmedia.com/2018/05/gaincast-episode-118-its-all-about-effort-with-alex-hutchinson/

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