Yesterday, I talked about The Magic of 7 and how it takes hearing new information seven times in order to retain it.

This means for someone in your audience to internalize your message, they need to be exposed to it seven times. Not only that, but when a person hears a message for the seventh time and it clicks, they will attribute the value of that message to the last person they heard it from.

You could let your competitors help out with making some of those impressions and hope that people come back to you for that magical seventh time, but that's a lot more risky. Instead, you should be contributing as many impressions toward The Magic of 7 as possible.

How do you do this? You repeat yourself.

Of course, you don't want to just repeat the same exact thing over and over or that gets monotonous real quick. You need a way to mix things up and keep it interesting while delivering the same core message each time.

The best way to the this is by repurposing your content.