Today on the WAM podcast, host Rosemary Coates interview Beth Pride, the founder and president of BPE Global, a woman-run and led consulting and training firm that facilitates global trade and strategy. Bringing years of valuable and hard-won experience to the table, Beth speaks about how she unexpectedly grew into loving global trade compliance. Beginning initially truck driving, and then through her time at Hewlett Packard, and then transitioning into a small software firm. she discusses the importance of diversifying your experience and learning the ins-and-outs of a business to gain a full, overall understanding of what makes a successful business. Beth discusses the importance of finding smart strategies to tackle barriers to success, the importance of hard lessons, and how to turn weaknesses into strengths. She also discusses how she's established her cutting-edge team and how she approaches the hiring process. Beth's passion for Global Trade through her work is evident, and her advice and wisdom shine through in this interesting episode. Tune in today!

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