The Marketing Mirror

118. The Twitter/X Playbook to Achieve Maximum Engagement

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Is Twitter Dead or are the rumors greatly exaggerated? In this week’s interactive chat, Lisa Sicard of Inspire to Thrive, shares tons of new and valuable information and tips Tune in to learn about the benefits of advertising on Twitter right now and her experience, how-to’s, and results for Twitter ads for business. Lisa’s an amazing long-time friend and colleague. We do a Twitter/X autopsy to reveal a few insights to share and discuss with friends including: 


  • Twitter's current state, interactive features, and insights
  • How Twitter enables easy conversations with all kinds of people
  • Twitter preferences, platform dynamics, and managing content
  • How to monetize followers on Twitter or block annoyances
  • Twitter Studio’s media archive and a personal 9/11 story from ME:) 
  • Creating lists, content draws, and using Twitter's “aligned audience” capabilities
  • Discovering and following industry leaders relevant to you
  • Twitter video and livestreaming features (you know this is my topic to discuss! lol)
  • Relationships, engagement, and two-way conversations on Twitter
  • Spaces Audio Events on Twitter are easy (easier than LinkedIn Sue-Ann is finding)
  • Twitter advertising rates are favorable right now and fairly easy to set up (X will help)


    • 💡 Also joining in the interactive discussion, were the well-known and loved, Ileane Smith, https://theanchorshow.com and one of the first (brilliant) writers I met online, Gail https://www.linkedin.com/in/growmap/ Gardner. 

    CONNECT WITH Lisa on Twitter: @Lisapatb

    📚 Related Resources:

    https://inspiretothrive.com/the-ultimate-twitter-ads-checklist/

    https://www.benzinga.com/trading-ideas/long-ideas/24/09/40819256/x-gains-ground-as-facebook-slips-musk-closes-in-on-zuckerberg-in-social-media-face-off

    https://www.bloggingtriggers.com/best-tools-manage-twitter-unfollowers/

    https://youtu.be/U85bPyI5iQ0


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    The Marketing MirrorBy Sue-Ann Bubacz