As school communicators, we know how complex it can be to navigate today’s conversations around diversity, equity, and inclusion. In this episode, we sit down with Jan Abernathy, Chief Communications Officer at The Browning School and principal at Jan Abernathy Strategic Communications, to explore how schools can stay grounded in their mission while addressing sensitive topics in ways that truly build community.

Jan shares why language matters, how schools can balance different stakeholder perspectives, and why it’s crucial to not only “talk the talk” but also “walk the walk.” We dig into practical strategies for creating inclusive messaging that supports both students and families, and we also touch on how AI tools can help schools strengthen communications with greater awareness and clarity.

In This Episode, We Cover:

How today’s political climate is influencing DEI conversations in schools

Why grounding communication in your school’s mission builds consensus

Practical examples of inclusive communication that benefit all families

Ways to address differing stakeholder perspectives without losing credibility

The role of listening and market research in understanding parent language

How AI can be used to test and refine school communications