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1184: Provalytics: Revolutionize Attribution in a Privacy-First World with Provalytics CEO Jeff Greenfield
The "cookie apocalypse" has definitely thrown a wrench in how marketers track and measure their efforts, making it harder to get a clear picture of performance across multiple channels. Relying on outdated metrics or siloed data often leads to fragmented insights that don't reflect the full impact of campaigns. To adapt, it's crucial to focus […]
The post 1184: Provalytics: Revolutionize Attribution in a Privacy-First World with Provalytics CEO Jeff Greenfield first appeared on Marketer of the Day with Robert Plank.
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By Robert PlankThe "cookie apocalypse" has definitely thrown a wrench in how marketers track and measure their efforts, making it harder to get a clear picture of performance across multiple channels. Relying on outdated metrics or siloed data often leads to fragmented insights that don't reflect the full impact of campaigns. To adapt, it's crucial to focus […]
The post 1184: Provalytics: Revolutionize Attribution in a Privacy-First World with Provalytics CEO Jeff Greenfield first appeared on Marketer of the Day with Robert Plank.