Richard Petty is Distinguished Professor of Psychology at Ohio State University. His research focuses on understanding social influence and has resulted in over 350 publications and 100,000 citations. He has received several awards for his research and has served as an advisor to NIH, NSF, and the National Academy of Sciences.

Watch Richard's TEDx talk HERE. 

Connect with Richard HERE. 

BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !