In 2011, trust in business was plummeting—businesses were perceived to be prospering at the expense of the broader community, and corporate social responsibility efforts were failing to effect real change. So when Harvard Business Review published Porter and Kramer’s article, “Creating Shared Value,” the piece sparked a global movement to redefine the role of business in society around a simple but powerful idea: a company’s success and social progress are interdependent. This article was the winner of the 2011 McKinsey Award.