Visibility can feel really uncomfortable. And I’d argue that the more you’re doing it right, the more uncomfortable you may feel. How so? Because that’s when you’re talking about the things that matter most to you and, likely, your potential clients.

No one said that being a business owner was easy, and if they did they were lying. You’re creating a stage for yourself when you start a podcast or a TikTok account, and the idea is to attract like-minded people to you and build a community. When you let them know how you feel about the things that matter to you, you become more human.

But that can also get pretty uncomfortable.

On today’s episode, I’m talking to Sascha Schlossberg about vulnerability, visibility, and the willingness to feel some discomfort around how you’re showing up online. We talk about soapbox rants, creating a vacuum, and the discomfort of no feedback and negative feedback. And Sascha gives you some tips on where to start putting yourself out there…so you can feel some (good) discomfort too!

About Sascha Schlossberg:

Sascha is the best in the world at helping entrepreneurs start cult-like movements through content and brand messaging. She’s advised everyone from teen influencers with millions of followers on monetization strategies to mom content creators on visibility strategies resulting in coverage by the Daily Mail, Good Morning America, and hundreds of news stations across the world.

Alongside her husband, Jonathan, Sascha created Unconventionally Wealthy, a space for discussing and creating multi-generational wealth, unconventionally. They also run the 7-Figure Content Mastermind, where they consult brilliant entrepreneurs in organic growth strategies, and they run their full household, with four children aged one to seven years old.

Links and Resources:

• Sascha’s Facebook Group

Time Stamps:

• [2:58] - Owning your unique story
• [12:39] - How visibility comes into play at this stage
• [13:15] - Where to start with your visibility
• [13:55] - There are no hard and fast rules 
• [14:58] - Fitting a big triangle into a little circle
• [15:40] - What creates the community you’re looking to build
• [16:54] - Just start with what feels the most fun
• [19:07] - “Why am I not on TikTok?” asks Amber
• [19:47] - Vulnerability and lack of engagement are inevitable
• [20:26] - Be uncomfortable but not out of alignment
• [22:24] - Pushing the edge of discomfort
• [22:42] - You have to create the vacuum for the new people to appear
• [24:34] - Be willing to be in that discomfort
• [27:40] - The things that are the most bold (with purpose) tend to do really well
• [28:30] - The interesting thing about rants
• [30:42] - Where to start putting yourself out there
• [33:20] - It’s never been more important to differentiate yourself
• [34:13] - The things you post on social media are indicative of your values