Media and marketing companies all want to make a "buzz" in the marketplace, but one local company takes it to the next level by actually putting the "buzz" in their name. Spiracle Media is literally named after the part of the bee that makes it buzz. (Also fitting for a town whose NBA team is the Hornets and whose town logo that shows a hornet’s nest!)

The aptly-named company kicked off to a fast start by representing and working with local athletes, which is not surprising since the founders were all previously sports reporters on local TV.  But they also do more. Welcome Jarod Latch and Tim Baier.