Victoria Repa is the CEO & Co-Founder of BetterMe, a health and fitness app empire with more than 50 million installs, 400,000+ paid subscribers, and annual revenue of more than $60 million. BetterMe's flagship app often ranks as one of the top #5 apps on the App store in the health and fitness section.

Connect with Victoria Repa

• LinkedIn
• Instagram

Some of the Topics Covered by Victoria Repa in this Episode

• How Victoria started BetterMe
• How Victoria decided on the initial version of the app and decided to focus on weight loss initially
• The thinking around the target audience for BetterMe early-on
• Victoria's user acquisition strategy for BetterMe
• The importance of understanding who your audience is
• How BetterMe implements changes based on user feedback
• The content strategy behind BetterMe and how they decide which content to add to their apps
• How Victoria looks at building new apps vs. improving the apps they have at BetterMe
• The approach Victoria has used to grow the team of BetterMe from 3 to 100 people
• The biggest challenges along the way of growing BetterMe
• Victoria's big vision for BetterMe in the future and how she plans on getting there
• How Victoria views competition
• What Victoria's day-to-day looks like as CEO
• Why Victoria just uses paper and pencil for planning and running her day
• The biggest lessons from Victoria's career so far and why she prioritizes speed over efficiency

Links from the Episode

• Reid Hoffman
• Blitzscaling
• Masters of Scale
• Summit
• Robert F. Smith
• The Daily Stoic

Find the show notes at justgogrind.com/podcast