Review 11/dezembro/2022  

Apple entra na briga pela publicidade digital  

Links:

Exame:  

https://exame.com/tecnologia/criando-as-proprias-regras-apple-desafia-o-mundo-da-publicidade/ 

Business Insider 

https://www.businessinsider.com/apple-hired-vishal-gurbuxani-to-build-a-dsp-for-ads-2022-11 

https://www.businessinsider.com/13-key-apple-advertising-executives-for-marketers-to-know-2022-11 

AdExchanger 

https://www.adexchanger.com/data-driven-thinking/apple-faces-an-uphill-battle-in-its-ad-tech-expansion/   

Apple Insider 

https://appleinsider.com/articles/22/11/14/apples-4b-ad-business-at-odds-with-internal-culture-and-values 

The Information 

https://www.theinformation.com/articles/inside-apples-love-hate-relationship-with-its-4-billion-ads-business