CJ Powers: I want to review an email designed to get people to purchase my latest book and write a review of it.

• Fit all of your copy on the Branding Framework: Problem, Process, Solution, Result.
• Clarify audience psychology by choosing one primary buyer segment to speak to, so your copy feels specific and relevant rather than vague and obvious.
• Differentiate Solution from Result: Solution is the inverse of the Problem, whereas the Result is something that is measurable.
• Shift messaging toward Results people pay for: increased revenue, reduced costs, and performance gains, so clients see measurable reasons to hire you fast.
• Lean toward companies and content creators that work on a professional level but don’t know how to navigate building their systems, maximize revenue and minimize expenses using AI, because they’re using it aimlessly.
• Have conversations with your clients to learn their actual problems and fears that you can use for your copy.

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