Arnold Academy

🔥[12-09] Transform outreach with concentric circles and narratives that inspire responses


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Sediqua Francis: I need more help workshopping my outreach message to creative producers and directors.

  • Use the concentric circles of your network to turn a cold outreach into a warm, high-leverage introduction that instantly increases response.
  • Make everyone feel the exchange is valuable. Provide value by making people feel seen through specific, meaningful insights about their story, work, and journey that resonates with you.
  • Don’t dismiss the idea that people won’t connect you because they’re busy. Provide so much value that they’d still facilitate the introduction.
  • Craft a story that clearly shows where you are now, where you're going, and what’s stopping you, so your ask becomes relevant, attainable, and worth answering.
  • Ask questions rooted in the early steps of their journey to uncover how they built a portfolio that earned credibility with high-end brands before reaching the top tier.


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Arnold AcademyBy Zack Arnold