If you’re new to the world of digital marketing, it can be daunting to know how to get your brand noticed. But how do you create a buzz on social media and use content to increase your rankings? In this episode we’ll explore why a good digital marketing strategy has both SEO and social media working together to bring more visitors to your site.

Amy-Jay (AJ) Handley-Rowe is a freelance digital marketing specialist, who has previously worked within agencies and headed up a digital marketing team at a university. To help you understand how to perform better in search engine rankings AJ and Patricia discuss the following:

- Who should use SEO? 8’39

- What is a security certificate and how quickly can you get one? 12’35

- The common mistakes businesses commonly make with their SEO strategy. 13’54

- Why are backlinks valuable? 17’51

- How to measure data to improve performance. 20’22

- Which social media platform is best for your business? 26’05

- Why content is king on social media 34’07

- 5 top tips for creating an SEO and social media strategy. 46'10

Host: Patricia Keating

Guest: Amy-Jay Handley-Rowe

 Listening Time: 50 minutes

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